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Conclusion
From Mental Transformation to Reality
You’ve made it through the entire book! Hopefully you feel inspired and confident to get started down a new path. You likely read a lot that resonated with you and changed the way you viewed your health and fitness journey. For some people it’s even going to feel like they’ve already experienced transformation. But I want to caution you.
Reading this book will not be enough to change your life. It’s normal for people to read books and articles, watch videos, and listen to podcasts and other material, and feel like they made progress towards their goals. And in a way, you most certainly have. It’s a start. Your identity is shifting. But there’s more work to do.
Right now you have what I call a mental transformation. This is when you consume information that leads to epiphanies, mental breakthroughs, and shifts in beliefs and perspectives. You’ve cultivated a new mindset. But if you stop here, your transformation will never become a reality. It will never manifest itself into your day to day life. It will never change your overall life experience in any meaningful way.
To make your transformation a reality, you have to take it from the abstract mental space in your mind, to the physical reality you live in. And you do that by taking action. You do that by putting into practice all you’ve learned so that you can put yourself into a position of struggle, which if you remember, is what leads to new experiences and breakthroughs.
There’s a big difference between knowing and understanding something. You can read about riding a bike all you want. You can consume article after article about how to ride one. You can hire a coach that tells you how to do it. You could even teach others how to ride one based on the information you’ve read. But until you actually ride the bike, you will never KNOW how to ride one. You will only UNDERSTAND how to do it.
The knowing comes from doing. I can tell you how to overcome your emotional eating struggle over and over again. I can tell you to sit with the discomfort, identify your emotions and your underlying unmet needs, and find productive ways to cope. That process might be a revelation to you. It can even feel like you’ve fixed your emotional eating to some degree. But the understanding can also be a false sense of hope. The understanding can keep you stuck in the mental transformation space.
Until you actually take that process with you into an emotional eating episode and work through the struggle in real time, the transformation will only ever exist in your mind. The experience is what allows you to collect data points that are unique to your situation. It’s what allows you to apply what you understand. You learn about yourself. You become more self-aware. And you put yourself into positions that allow you to experience real transformation. A single real emotional eating episode experienced with the right mindset is worth 100 books. This goes for anything you are struggling with in regards to your relationships with food, body, exercise, and mind.
I’m emphasizing this because many people will finish this book and immediately start looking for more information to consume. They are very smart and intelligent people who know a lot about this stuff because they’ve learned a lot about it. They understand it.
Resist this temptation. Resist living in a horizontal transformation space. Take your transformation vertically. Take the next step up with action.
What will you change with your eating? What will you change about the exercise you do? Did you explore where the beliefs about your body came from? Did you take the Ideal Body Assessment so that you know where exactly you’re struggling with your relationships?
If this book resonated with you in any way you owe it to yourself to go deeper. Surround yourself with other like minded people. Immerse yourself in the ideology. Get help when you need it. But be sure to act on the knowledge. You can’t think your way to transformation. You need real experiences to really change yourself.
Commit to Never Dieting Again
The only way to succeed at your Ideal Body journey is to fully reject Diet Culture and everything it stands for. There is a temptation for people to want to straddle the fence between Diet Culture and the new Ideal Body. But this just keeps you in no-man’s land.
I get it though. You understand why giving up calorie counting and the scale are important for the healing process. But you’re tempted to sneak a peak at the scale, or you still add up calories in your head to give you a bit more comfort and control over your eating. This is completely normal behavior, but it’s like trying to swim with an anchor tied to your ankle.
The Ideal Body Formula is the antidote to Diet Culture. They don’t work in harmony. You can’t take the antidote while sipping on the poison. So trying to take your favorite parts of both just leads to more failure and frustration. It’s not going to work. For the antidote to be effective you have to remove the poison from your world. You have to keep your distance from it. You have to commit to never dieting again. Don’t dabble in the Ideal Body Formula – embrace it completely.
You already know Diet Culture doesn’t work. Ten to fifty or more years of dieting and weight loss attempts is proof of that. You’re reading this book because it didn’t work. But I do understand. Diet culture is all most people know. It’s a relationship they’ve had most of their life. They’ve shared emotional highs and lows together. They’ve been through a lot. So like with any breakups, it can be hard to just sever the tie. Memories pop up of the “successes” you had together and you’re tempted to give it another go. Just remember, this relationship with Diet Culture is toxic. Let it go and never look back.
I admit that can all sound a little dramatic. But it’s for good reason. The pull to go back to Diet Culture is strong and it shouldn’t be underestimated. You have to recognize when those thoughts and behaviors start to resurface so you can squash them before they take you over. I have witnessed plenty of people go back to Diet Culture tactics – cleanses, detoxes, 30 day weight loss challenges, caloric restriction, the next trendy diet. I see them still struggling years later, never breaking free. If you’re not careful, this will be you too.
One year, 5 years, or even 10 years will pass you in a blink of an eye. You’ll wake up and realize Diet Culture just consumed you that entire time and you never got anywhere. We’ve had people who joined our program who fell victim again to Diet Culture and went back to it, only to rejoin our program years later admitting that they just weren’t ready to give up dieting yet.
That’s why I’m being emphatic here. Ditch Diet Culture. Flat out reject it. Every single part of it. Get mad at it if you have to. Get fed up with its messaging that your body is your worth. Get annoyed when you see people promoting Diet Culture tactics, whether their intentions are good or bad. Stay surrounded by people who practice the Ideal Body Formula. And commit to never going back to Diet Culture no matter how tempting it might be.
Journey Expectations
I’ve gotten the opportunity to watch the Ideal Body journeys of thousands of people unfold. Not to mention, I can personally relate to their experiences because of my own transformation. And something I’ve noticed is there are very similar stages and patterns that people undergo on their journey. If you can understand this, you can manage your expectations and normalize the experiences you’re bound to have.
For starters, the beginning period when you first decide to ditch Diet Culture and plug yourself into the Ideal Body Formula is a highly motivating time. Hope has resurfaced. You finally feel like there’s a way out of your lifelong struggle. And make no mistake – this is the way out. However, this beginning period is also a very shaky stage. You are very susceptible to Diet Culture influences, self-doubt, and any struggles you encounter are real risks to you staying the course.
Understand that this is normal. You have a lifetime of programming to overcome. It takes time. During those first couple of months it takes constant reinforcement, immersion, support, and a focus on curating your environment in way that keeps you on track. That’s why it’s so important to make sure you don’t do this alone and that you surround yourself with people who share the same philosophy as you do. Keeping any remnants of Diet Culture around you puts you at a heightened risk.
But if you can make it through that short window of time, you’ll notice a shift in your thinking. You start to fully embrace this new life and you go all in on it. This is when the real transformation happens.
At that point you are able to really see Diet Culture for what it is. The contrast between your new life and your old life gets stronger and stronger, and it gets easier to say no to Diet Culture. You start to see people who are stuck in Diet Culture differently and actually have compassion for them. This isn’t you thinking you’re better than them. This is you remembering how you felt and how much your life experience was negatively impacted when you had your worth tied to your body and you were constantly obsessing over your food and appearance and fitting into society’s beauty standards. So in reality, you start having compassion for your old self, and you see your old self in others. This makes it so much easier to stay away from Diet Culture going forward.
That said, you aren’t completely in the clear. There will be some temptations to go back to Diet Culture. You’ll get triggered by your body. You’ll have a bad body image day. Or a close friend or family member will have great “success” on a diet.
These experiences will challenge your beliefs. But resist the temptation to go back to a lifestyle that didn’t work for you. These moments are what I call inflection points. And each one is an opportunity for transformation. They are opportunities to rewire your life going forward. So be sure to talk yourself through the situation using the strategies you learned in this book, and take the right fork in the road. Each time you do you will make that path easier to take.
Every day, week, or year that goes by it gets easier to live your new life. Nowadays I’m so detached from Diet Culture that I don’t even know what’s going on in it. I hear about trendy diets long after they’ve reached mainstream. And I’m a health and fitness coach! My mental and physical environments are curated perfectly. I’m not around Diet Culture anymore. And when I am, I don’t see it anymore, because my beliefs don’t align with Diet Culture anymore, and my beliefs are the lens in which I experience the world.
So know that your Ideal Body journey is going to be similar. Manage those expectations so you know how to navigate the ups and downs. If the struggles are normalized it makes them easier to overcome. At the beginning just take things one day at a time. Stay surrounded by people who live the Ideal Body Formula. Create your support network during this sensitive stage. And if you can immerse yourself in this ideology for a couple of months, know that your new identity is forged, and your unique Ideal Body – the NEW Ideal Body, will be yours to experience.
What’s Next?
It’s time for you to start putting the Ideal Body Formula into practice and live it. And to help you do that, I’d like to invite you to join us in our Built Daily Mentorship program.
This is where we personally coach and mentor people through the Formula. Similar to this book, we walk you step-by-step through the process of healing your relationships with food, body, exercise, and mind, so that you can achieve the NEW Ideal Body.
But the big difference between the Mentorship and this book is the community, coaching, support, accountability, and the specific focus on taking action. A book can only do so much. You need to surround yourself with like-minded people. You need support and advice when you’re struggling. And you need to know exactly what to do to implement the concepts I talked about in this book.
That’s exactly what the Mentorship does. Deanna and I lay out a specific process for you to follow that leads to you naturally achieving your healthiest weight. We teach you the specific frameworks we’ve developed from over a decade of coaching clients that show you exactly how to implement the ideas in this book for your own unique situation. And then we personally coach you day to day through the entire process.
This isn’t an informational program – it’s a transformational one. It is focused on holding you accountable to taking action and getting you actual results. Because we are taking you by the hand and personally guiding and supporting you, we’re able to get you to your goals in a fraction of the time it would take to do this on your own.
If this sounds interesting to you, your next step is to sign up for a free Breakthrough Call. On these calls we’ll chat about your struggles and your goals, and we’ll put a strategy in place to get you to where you want to be. And if you want our help implementing that strategy, we can show you what that would look like too.
You can schedule your free Breakthrough Call right here – Schedule My Call
You can also further connect with us by listening to our podcast – Fitness & Sushi. You can find it on Apple Podcasts, Spotify, or any of your favorite podcast players. On our podcast Deanna and I dive deep into the topics of the Ideal Body Formula.
Finally, consider joining our email list. Deanna and I write every week and share our thoughts and Ideal Body strategies with the people in our community. We’d love to have you a part of that. You can sign up for our free emails here.
Remember… what you do next matters. Whether you join us in our Mentorship program or not, be sure to surround yourself with the people who share your thoughts, beliefs, perspectives, and goals. Commit to ditching Diet Culture forever. Take action on the Ideal Body Formula. And your Ideal Body will soon be a reality.
Intentional Calibration
Are You Ready?
As you work your way through the healing process, there might be some specific goals you’d like to pursue. Even though you might’ve achieved some improved fitness, health, and weight loss by overcoming your struggles, you might want even more of these things, or even something else. This is where intentional calibration comes into play.
During the healing process up until this point you were still calibrating – it just wasn’t intentional. The changes that happened to your body, health, etc, were just natural side effects of you healing your relationships with food, body, exercise, and mind.
Intentional calibration comes AFTER you’ve achieved a version of your Ideal Body. Let’s call this your Ideal Body version 1.0. It is the body you have once you’ve healed your relationships with food, body, exercise, and mind.
Notice how intentional calibration is the last chapter of this book. That’s because it should come last – after you heal. Diet Culture does this backwards. It starts with an extreme form of calibration and doesn’t even get to the healing part.
It’s important not to start intentional calibration until after you’ve healed, for a couple of different reasons. First, healing is what will drive the majority of your progress. Too many people are eager to get through the healing so they can start calibrating. But healing will net you 80% of your results. If you’re still struggling with things like emotional eating or motivation with exercise, then healing and overcoming these struggles will have a much bigger impact on your health, body, and life experience. So don’t try to skip to the end. Stay focused on what matters most.
And the second reason to wait to implement intentional calibration is because during this process you’re going to have to be self-aware enough to recognize when adjustments you’re making are taking you out of alignment with the Ideal Body Formula. If you haven’t healed yet, then you won’t know what a healthy relationship with food, body, etc feels like. So it’ll be hard to know when you’ve taken things too far and things are getting dysfunctional again. If you’re not there yet, that’s OK – healing is still calibration, and will still result in fitness, health, and body changes.
At version 1.0 of your Ideal Body, these relationships might not be perfect, but you’ve improved them enough to understand them, and you’re well on your way to being happy, confident, and living a fuller life experience. So feel free to experiment with intentional calibration at this point.
Notice how I’ve been talking about version 1.0 of your Ideal Body. This is because your Ideal Body isn’t static. It will continue to change and evolve as you do. Remember, your Ideal Body is a side effect. That means any changes to your behaviors or mindset have the potential to create changes to your body.
If you suddenly find a love for running and start training for a marathon, you’re very likely to burn more calories, and that is going to influence your energy balance and your body. This new change in behavior might take you from Ideal Body Version 1.0 to Version 2.0.
Or maybe you discover a new fondness for smoothies or salads, and this ends up displacing some other more calorically dense foods in your diet. You weren’t necessarily trying to eat fewer calories. However, that was the result of you trying new foods and wanting to continue eating them. This then influences your energy balance and potentially changes your body. Now we’re on to Ideal Body Version 3.0.
Over your lifetime you are going to potentially have hundreds or even thousands of versions of your Ideal Body – each one simply being the side effect of new thoughts and behaviors that remain in alignment with the Ideal Body Formula.
Understanding how this process naturally works, we can use it to pursue our individual goals in a healthy and productive way. This is what we call Intentional Calibration.
While weight loss could potentially be a goal for you, it is far from the only goal you might have. I’ve worked with clients who wanted to use calibration to improve their health, to build muscle, to work on specific exercise goals, or to even gain weight. The point is that there are any number of goals you might want to pursue, and calibration is the process you’ll use to ensure you’re approaching them and progressing in a way that always keeps you at your Ideal Body.
So if you want to lose weight because your joints are hurting or because it’ll make you a faster runner, you can. If you want to build some muscle because it makes you feel empowered, you can. If you want to improve your health because you want to live a long life, you can. Or if you just want to have a certain look, you can. You have the autonomy to direct your life without feeling guilted or shamed for having these goals.
But what you need to understand is that there are limits to how far you can take these goals before you take yourself out of alignment with the Ideal Body Formula. And once that happens, your relationships with food, body, exercise, and mind start to become dysfunctional again, and your life experience begins to suffer again as a result.
So it’s going to be essential that you know when to push and when to pull back, how to go about making the changes to your behaviors, and when it’s time to accept that you’ve done all that you can reasonably do.
Making Adjustments
Your goal in the calibration process is to make small changes to your eating, exercise, and mindset – all while staying in alignment with the Ideal Body Formula. That means you make a small adjustment to your eating, gather feedback, and assess whether your relationships with food, body, exercise, and mind remain in a healthy place.
This is in contrast to Diet Culture’s process that focuses on the outcome and tries to white knuckle changes to your diet and exercise. Its process starts with the question of something like “how much weight do you want to lose… 1 pound or 2 pounds per week?” If it’s the former then you cut 500 calories from your diet, set a calorie budget, and you hold the line. If it’s the latter, you cut 1000 calories and double down on willpower in order to maintain that arbitrary calorie intake.
With the Ideal Body Formula, if you want to make an adjustment to your eating, you look for places that it makes sense. For example, maybe you want to lose weight, which would require you to eat less than you are now – all else being equal.
Your number one priority isn’t to eat less. It’s to stay in alignment with the Formula. That means first and foremost, any changes you make need to ensure that your diet remains satiating, satisfying, and nourishing, and that you don’t feel restricted or deprived, and your eating doesn’t become a means to an end – that it makes you feel your best, and you don’t start obsessing over calories or your eating as a whole.
Yes, you might need to eat less, but eating less doesn’t have to mean restriction. Restriction is a feeling – a mindset, not an action.
You can eat less without feeling restricted. In fact, you can eat less and feel even more satiation, satisfaction, and abundance surrounding your food. That’s the goal. In fact, that’s the only way you’re going to succeed with body transformation goals for the long term.
When I was looking to lose some weight, I first assessed my diet as a whole. Were there any places I felt like I was maybe a little too overfull? Was there any meal that would be easier to adjust than others?
In my case, I was feeling a little too full at night, yet I really enjoyed having a little something that was satisfying while I watched TV. Normally I was having some greek yogurt with granola and frozen blueberries. But while I loved the meal, I was still kind of full from dinner a couple hours before.
I also had another problem – I really liked my nighttime meal and didn’t want to give it up. So I looked at my other meals and asked myself if any of them could be swapped for the greek yogurt. My afternoon meal of chicken, beans, corn, rice, and cheese was probably my least favorite meal. When my goal is to eat less, I start cutting out foods that I DON’T enjoy as much. That seems like such an obvious thing to do, yet most people do the opposite – assuming that if they like a particular food a lot that it must not be good for losing weight. But it’s so much easier to let go of the foods you don’t enjoy than it is to sacrifice all the ones you do. So I swapped that meal out for my greek yogurt meal, and at night I decided to have a cookies and cream frozen greek yogurt bar instead.
This had a very interesting effect. My afternoon chicken meal had been around 500 calories, but it wasn’t very satiating. I was always really hungry when it came dinner time. Ironically, when I swapped it out for my 300 calorie greek yogurt/granola/blueberry meal, I ended up more satiated and more satisfied on fewer calories. And when nighttime came, I felt a perfect level of hunger to have my cookies and cream greek yogurt bar, which btw, was 200 calories less than the meal I used to have.
So what happened here? By prioritizing my body’s needs I was able to eat 400 calories less each day while also improving my satiation and satisfaction. Not only did this fulfill my goal of losing weight, but it improved my consistency and it was easier to adhere to.
This is why it’s so important to not prioritize calories and eating less at the expense of your body’s needs. When that happens you end up honoring your weight loss over your needs, and consistency and adherence will always suffer in the end.
Now, had I made that adjustment and my satiation, satisfaction, or nourishment had decreased to levels that lead to feelings of restriction, deprivation, or more inconsistent eating, then I would have simply gone back to how I was eating before. You assess the data, ask yourself if you’re in alignment, and then determine whether to continue with the new plan or go back to the old and try something else.
Never do you veer from the Formula, which means never are you not at a version of your Ideal Body. Your Ideal Body joins you every step of the way through the calibration process. In contrast, Diet Culture has you making arbitrary, outside-in slashes to your calorie intake to try and take you from a body you’re ashamed of, to a body that conforms to societal norms. But in the end, you just end up ashamed, undervalued, inconsistent, and a continued victim of Diet Culture.
100 Calories = 10 Pounds
Diet Culture teaches us to cut 500-1000 calories from your diet, depending on whether you want to lose 1 or 2 pounds per week (who ever chooses just 1 pound btw?), engage in some kind of workout that melts the fat off your body, implement a no excuses mentality by doubling down on willpower and discipline, and all your struggles from the past 20 years will be wiped out in a few months. Right?
Wrong. Look… I’d love if that were the case. And sometimes the math seems to justify that thinking on paper (2 pounds per week times 10 weeks equals 20 pounds, or 2 pounds a week for a year is over 100 pounds). But rarely does that ever play out in the real world while also maintaining those results for the rest of your life. Yes, there will always be an example of someone doing it, but remember to not confuse the possible with the probable.
Remember, weight loss isn’t the same as transformation. Transformation is about change of identity. That is permanent. The pursuit of weight loss directly via the arbitrary restriction of calories is not transformation – it’s body change. Many people will say they don’t care and that they’d be happy with just the body change, but body change is fleeting when it isn’t the byproduct of transformation.
Your goal during the calibration process, whether your desire is to lose weight, gain weight, build muscle, get stronger, get healthier, build endurance, or any other goal, is to approach it with the understanding that small changes done consistently over long periods of time are what lead to the outcomes you want.
Most of the negative consequences we’ve experienced with our health have been the byproduct of years of accumulated thoughts and behaviors. Most adults have gained weight gradually over the years. It only takes a 100 calorie daily surplus to gain 10 pounds in a year. Over 5 years that’s 50 pounds. In reality, a 30lb weight gain over 30 years is the result of just a 10 calorie surplus per day. That’s it.
Of course, you probably didn’t experience weight gain so linearly. Most likely there were periods of ups and downs that coincided with the diet cycle you’ve been stuck in for a lifetime. Lose 10 lbs over a couple of months. Gain 12 back over the following one. Rinse and repeat for 30 years. Or experience a sudden gain of weight over a few months to a year due to a life situation, and then never really recover from it.
The point is this – if you want to reverse this process, you have to start thinking differently. You have to get away from Diet Culture’s idea of express delivery of outcomes and instead look at goal seeking as a long-term calibration process built upon an underlying foundational principle of consistency.
It doesn’t take huge changes to reverse the trend of weight gain. It doesn’t take huge changes to reverse the trend of suboptimal health. It just takes small changes done consistently from this point going forward – forever.
Just a 100 calorie daily deficit accumulated over a year is the equivalent of 10 pounds. Change a few small things to your eating and movement and you have the potential to lose a lot of weight without feeling like you’re dieting.
Fix the 1400 extra calories you eat every weekend because you feel restricted, deprived, or the need to cope with your emotions using food. There’s 20 pounds right there.
Burn an extra 200 calories a day because you start doing exercise you enjoy and get consistent with it. There’s another 20 pounds.
This is what healing your relationships with food, body, exercise, and mind accomplishes. Its goal is to get you consistently making the best choices for yourself again. In doing so, small changes to energy balance, movement, food choices, emotional coping strategies, body image, etc, incrementally add up over time and change you.
So understand that a daily smoothie for the next 20 years will have more of an impact on your health than a perfect 2lb/week weight loss diet done for 3 months followed by 6 months of “regular” eating. Understand that a 100 calorie deficit created naturally because you’ve neutralized your emotional eating by directly addressing your needs will have more of an impact on your weight than a 10 week fat loss diet blitz cleanse no excuse challenge.
Get consistent by healing your relationships with food, body, exercise, and mind, and then remain consistent while you calibrate and make small but sustainable changes. Then set it and forget it. Changes are happening in the background while you live your life.
Utilizing Tools
You started off your Ideal Body journey by ditching the scale and giving up calorie counting. This was necessary in order for you to heal your relationships with food, body, exercise, and mind.
When you’re first starting on this new journey you are very susceptible to a past of Diet Culture thoughts, beliefs, and behaviors. These tools keep you anchored to that past life and prevent you from turning inwards and getting in touch with your body.
But as I talked about in their respective chapters, the scale and calorie counting are just tools. They are neither good nor bad. Using them successfully is completely dependent on the person using them, their state of mind, and where they are in their journey.
Since we are now in the calibration chapter, that means you’ve already ditched these tools, healed your relationships, and are at a version of your Ideal Body. That means this is the time to consider reintroducing these tools.
However, based on the experiences of the countless people who have been through our program, once you’ve learned to live and thrive without them, it’s possible you aren’t going to want to use them again. You start the program having a hard time letting them go, and finish the program not wanting to have anything to do with them.
But that doesn’t mean you can’t use them. There is a certain subset of individuals who use the scale and calorie counting to some degree and will thrive using them. I am an example of one of those people. Deanna, on the other hand, cannot use them without them pulling her back into food and body obsession.
When it comes to our clients, I’ve found that about half of them end up using at least one of those tools. But more times than not, it is not a daily use kind of thing, but a targeted tool when the situation calls for it.
Consider calorie counting, for example. There are different levels of counting, from calorie awareness, to quantifying, to targeting – all the way to calorie budgeting. And I’ll break these down in the next section.
You might decide to experiment with calorie counting in some way at some point. When used right, this process will be less about suppressing how much you eat and more about understanding your food better. Maybe you just want to understand how much you’re eating relative to your hunger signals. Or maybe you need a little more information about your food so that you can make a more educated adjustment.
Whichever level you use, you don’t have to take any of them to the extreme. In other words, there’s a difference between adding up the calories to a single meal because you’re curious, versus tracking every last morsel of food that goes into your mouth, every day for the rest of your life.
My preferred personal use of calorie counting is using it when I want to change up my core meals. If I know my current core meal at lunch is 500 calories (because I quantified it), then I can create and try out a new meal based on that nutrition level. If weight loss is a goal I can try to find a 400 calorie meal. If weight and muscle gain is a goal, I can try to find a 600-700 calorie meal. Whatever the case, the meal must at least equal, but preferably improve my levels of satiation, satisfaction, and nourishment. And rule number one is if any use of calorie counting pulls me back into Diet Culture and food and body obsession, I kick it to the curb – immediately.
What about the scale? How can that be used in a way that keeps you in alignment with the Ideal Body Formula? Similar to calorie counting, it can be used at different frequencies (daily, twice a week, once per week, etc), or at different times in your life (that random week in the summer vs the 2 weeks during the holidays) to help you understand yourself and your behaviors better.
Weighing yourself shouldn’t result in an emotional drive to change your behaviors. That’s what used to happen to you before you healed. A number on the scale would trigger you to compensate by changing your eating. You’d end up using outcome based behaviors in an attempt to control the scale, instead of addressing the dysfunctional relationships you had with food, body, exercise, and mind, that were creating your struggle.
Instead, the scale should be a neutral data point – a tool that gives you an additional layer of information to help you achieve your specific goals. Remember, this might be weight loss, but it could also be weight maintenance or weight gain, depending on your health, performance, or even physique goals. The key is knowing when the tool goes from being an asset to a liability, and being able to be honest with yourself so that you can give it up when it causes problems.
About half my clients will use the scale at some point over the period that we work together. And only about 20% will use it daily for that whole time. So as you can see, the scale isn’t an all-or-nothing tool. It has a purpose depending on your goals at that time and where you are in your healing journey.
There are dozens of use cases for these two tools, all of which can be used successfully so long as you are already healed and at a version of your Ideal Body, and you’re able to stay in alignment with those healed relationships during the calibration process. If you can’t, then these tools should not be used. There are plenty of people who can use these tools in a healthy way and have them benefit their life. Similar to how tracking steps, sets, reps, and other aspects of your workouts can help you make informed decisions on your goals, calorie counting and the scale can do the same when layered upon healthy relationships with food, body, exercise, and mind.
The Calorie Counting Hierarchy
Just because you haven’t been counting calories up to this point, it doesn’t mean you’ve been lacking awareness of your food. There’s a huge space between being oblivious to what you’re eating, and thinking you need an honorary PhD in nutrition in order to eat well.
I like to think of calorie counting as a hierarchy. There are 4 different levels – each level building on the one below it. So let’s take a look at all 4 levels, and the ones you need to be focusing on.
The first level is called Calorie Awareness. During the healing process this is where you spend all of your time. For many people, they will never go beyond this level. This is not a bad thing. The levels above this one aren’t better in any way. In fact, for many people the higher levels are worse – triggering them and dragging them back into Diet Culture.
In level 1 you are simply aware of the energy density (calories) and the general nutritional makeup of your food. It requires a basic understanding of eating and a very basic education around food. This is all you will need to succeed with your eating. You don’t need to spend hours or years studying nutrition to reach your goals. And for many people, they already have the education they need, as they’ve spent a lifetime educating themselves on nutrition and biology thinking that was what was necessary to lose weight.
Level 1 means you know what kinds of foods are higher in calories and which foods tend to be lower. You know which foods tend to be higher in nutrients, and which foods tend to be lower. With this very basic knowledge you can make the best choices for fulfilling the 3 variables of Intentional Eating – satiate, satisfy, and nourish.
This level means you know that peanut butter tends to be more calorically dense than an apple. It means you know broccoli is more nutritionally dense than rice. It means you know a chicken breast has more protein than oatmeal. And it means you know that cheese or nuts tend to be higher in fat than beans, or that pasta tends to have more carbs than cauliflower. None of these foods are better or worse for you. They all serve a purpose that can meet your individual needs. You will use this level 1 awareness to take you all the way through the healing process and achieve version 1 of your Ideal Body.
The second level of the hierarchy is called Calorie Quantifying, and it is where you’ll start if you choose to utilize calorie counting as a tool during the intentional calibration process. This is the process of quantifying how much you’re eating once you’ve already healed your relationship with food. You are essentially putting a calorie number onto how much you already eat naturally. Quantifying shouldn’t influence your eating in any way. It is a completely independent process from your eating. Pretend like you’re just eating naturally in a way that makes you feel your best and someone, without your knowledge, was watching you eat and adding up how many calories you’re eating. This is quantifying. It’s an extra layer of information for your eating and can be used to understand your food a little better and to help you make more educated calibration decisions once you’ve healed.
The third level is called Calorie Targeting. Again, this is exclusively used for calibration after you’ve healed your relationship with food. And it’s only used if you want to use it or if you’re able to without it pulling you back into old Diet Culture thinking and behaviors.
Calorie Targeting is layered upon the previous two levels of Awareness and Quantifying to help you direct your eating to whatever goal you have. If quantifying your food intake showed you that you were eating 2000 calories, and you have a goal to gain weight, you can set a calorie target of 2300 calories as a way to create some directed intention behind your eating.
Calorie Targeting means that the target you set for yourself is a guideline or suggestion. It is not a line in the sand. If you set a goal to eat 1500 calories and nighttime comes and you are hungry – you eat. You always honor your body’s needs without exception. If you go over your target, then you should feel neutral about it. If you feel guilty or feel the need to compensate, then you are not ready to use calorie targeting.
But again, you will ever only need the first level – calorie awareness, to succeed at achieving your Ideal Body. The other levels are reserved for calibration AFTER you’ve already healed. And used only if you can utilize them without falling back into Diet Culture. This is when specific goals come into play that could benefit from additional awareness tools. But they are never required.
The final level of the hierarchy is Calorie Budgeting. Interestingly enough, this is where 99% of dieters start, and it’s the reason why they keep failing. You will likely never use this level – even after you’ve healed your relationships with food, body, exercise, and mind, and have achieved your Ideal Body.
This level is reserved for the .01% of the population. That’s 1 in 10,000 people. These people tend to be fitness competitors or need their body to be in a specific condition by a specific date. This might mean an actor getting ready to play a role in a movie, a bodybuilder who is competing in 122 days, or a few select other situations.
Calorie Budgeting is not a permanent solution. It completely disassociates you from your body’s needs and aims to force your body into a certain condition. The people I listed above know this and they accept the resulting weight regain that comes as a consequence of calorie budgeting. A fitness competitor puts a lot of weight back on after a competition. An actor doesn’t stay in movie shape permanently. They can’t. Their body doesn’t let them.
This level is reserved for a select few, yet nearly all dieters start there. They set a calorie budget of 1200 calories and try to hold that line at all costs. Hungry? Ignore or suppress it. Full? Eat anyways because you haven’t hit your budget yet.
This process takes them further and further out of touch with their body’s cues. And after a lifetime of doing this, they have no idea what hunger actually feels like or how they should be eating to meet their needs.
So remember… of the 4 levels of the calorie counting hierarchy, you will likely only ever utilize the first 3 levels. And of those 3 levels, you will only need the first level to succeed in healing your relationships with food, body, exercise, and mind, and achieve your Ideal Body. Levels 2 and 3 are there as tools for calibration if or when you want to use them, or are able to without slipping back into Diet Culture.
Letting Go Of What You Can’t Control
Too many of us worry about the things that are completely out of our control. When I was in my early twenties I started losing some of my hair along the temples. When I first realized this it was all I could think about.
I buried my face into the computer screen and researched all I could about hair loss and how to prevent it, or even better, regrow it. I spent money I didn’t have and time that could have been used doing more productive things instead of trying to solve a problem that was mostly out of my control.
I tied my identity to my hairline and I was miserable as a result. My self-worth plummeted, my confidence dried up, and I thought my social life was over.
A good year later, after realizing the products I bought weren’t doing a thing, I decided to give up on them. I stopped treating my hair in the morning and night and in the shower. I stopped checking my hairline for signs of hair regrowth every time I walked by the bathroom mirror.
And once I stopped doing that, I realized that I was the same person whether I had hair or not. That I chose to make myself miserable from that situation.
I eventually adopted the mantra to not worry about the things you can’t control. And this mantra is just as relevant during your Ideal Body journey.
There might come a time on your journey when you’ve done all you can do to intentionally calibrate without falling back into food and body obsession and Diet Culture strategies. If or when that moment comes, you have one thing to work on – acceptance.
We’ve already talked about body acceptance. This is done during the healing process. It’s about working towards accepting your body unconditionally as it is right now so that your behaviors come from a place of self-love and self-care. This makes it easier to eat and move your body in a way that is enjoyable and sustainable. Whereas hating and rejecting your body pushes you into outcome-based, punitive behaviors that are rooted in Diet Culture. These behaviors don’t address your underlying struggles, and instead attempt to just slap a surface level bandaid (dieting, cutting calories, burning calories, willpower, etc) over your problems. Of course as you’ve probably already experienced numerous times, these behaviors don’t last, and they keep you stuck in the diet cycle.
Body acceptance isn’t the type of acceptance I’m talking about here. If you’re at a point that you’re calibrating, you’ve already healed and embraced the body you’re in. You might still have goals to change it, but you’re ok with whatever outcomes happen during this process, as you’re already at a version of your Ideal Body.
The type of acceptance we’re talking about here is situational acceptance. This means being ok and at peace with your life knowing you’ve made your best effort possible given your current unique circumstances.
This is not the same thing as giving up. It’s the opposite, actually. It’s about going all in – on you. You embrace yourself and all that you’ve accomplished. And learn to be OK with the outcome.
That doesn’t mean you don’t stop trying to improve and grow as a person. It just means right now in this moment, given your psychology, personality, circumstances, and genetics, you’ve pushed to the boundaries of what’s reasonably possible for you. You understand that pushing yourself beyond this boundary carries negative consequences.
Because here’s the thing – it’s normal to want to weigh less, look or feel younger, be healthier, have more muscle, or be fitter. But it won’t always be possible to push these goals as far as you desire without negative side effects showing up elsewhere. And you have to be OK with that. You have to be OK knowing that you’ve done your best. And you have to respect yourself enough to know that pushing further creates more problems than it solves.
And that boundary is always changing. Maybe you’re raising 4 small kids right now and you don’t have as much time and energy to devote to your training goals. But in the future when they are grown or out of the house, you might have more time and energy to devote to yourself. If you stay in alignment with the Ideal Body Formula, you will be able to take advantage of changes in your life circumstances. But only if you honor what is best for you in any given moment of your life.
Nothing is permanent, but the now doesn’t change. So you have to learn to accept and embrace your situation of the now so that you’re always living your best life possible for YOU – in any given moment.
Mental Diet
Curate Your Environment
One of the first things I do when I’m trying to implement a new habit or hobby is I start to surround myself with the people, information, images, books, videos, and communities that contain the identity of who I want to become.
This is called immersion, and it’s one of the most powerful tools on your Ideal Body journey. However, when used incorrectly, it will be one of the most detrimental influencers to achieving your goals.
So many of us are focused on our physical diet. We spend countless time and emotional energy to curate what we put into our mouths. We’re constantly trying to bring in more whole foods and cut out the foods that don’t make us feel our best. But then when it comes to our mental diet, we don’t give it much thought. Instead, the information we allow into our minds creates unnecessary resistance to the things we’re trying to accomplish.
We touched on this in the Identity Change chapter. If you remember, our behaviors and outcomes are direct beneficiaries of our beliefs and identity. But what you might not realize, is just how much our beliefs are formed from the information we consume, aka our mental diet.
Your mental diet consists of all the auditory and visual information you consume both consciously and subconsciously. This includes, but is not limited to, social media, magazines, product marketing, TV, articles, and even the words of people – strangers and close relationships alike. Images and words you absorb have the power to either take you to your goals, or prevent you from reaching them altogether.
When you have a good mental diet and intentionally feed your mind information that aligns with your desired identity, it provides a sort of lubrication for your behaviors. But when the information you consume is not in alignment with who you want to become, you create unnecessary resistance to new behaviors and habits. Everything feels hard. It feels as if you’re dragging yourself across sandpaper. You face a strong headwind – requiring you to rely more on finite willpower to get you through your days.
The quality of your mental diet directly influences the quality of your behaviors and the quality of your life experience. I would even go so far as to say that your mental diet is more important than your physical diet, if only because your physical diet tends to be a side effect of the former.
Your mental diet affects whether you feel good or bad about your body. It can make you restrict calories or ignore your body’s hunger cues when you shouldn’t. It can make you live in fear of judgement. And it can even create states of anxiety that put pressures on you to cope using food.
Someone else’s before and after weight loss photo celebrating a smaller body can trigger you to feel less-than. It can reinforce that your worth is in your body. And it can lead to you going on yet another diet that doesn’t work.
Reading about eating 1200 calories per day or cutting out carbs in order to lose weight from some credible person with a series of letters after their name can make you restrict food and calories when you shouldn’t. It can lead to you ignoring your body’s needs in favor of adhering to an arbitrary calorie budget, which just leads to inconsistency and disappointment in the end.
Hearing one of your friends talk about the diet she’s on and how much weight she’s lost, or listening to a friend talk about how much they hate their body, can influence the way you view your own. This can keep you from healing your relationship with your body and keep you stuck with a negative body image.
So when you’re ready to be someone different, aka transform yourself, you need to make sure your mind is immersed in the right environment. Trying to heal your relationships with food, body, exercise, and mind while you follow accounts on social media that are constantly showing before and after progress photos is not going to help you break your disempowering belief that your body is your worth. Constantly talking to your friends about diets and calories and how much you all hate your bodies isn’t going to help you eat and see your body from a place of self-respect, self-care, and self-love.
Start feeding your mind with the same intention that you feed your body. Immerse yourself with people and information that align with who you want to be. Curate your environment in a way that pushes you to success. And cut out anything you’re immersing yourself in that creates resistance to your goals.
Set Boundaries
One of the biggest contributors to your mental diet are the words and behaviors of the people closest to you. Our family, peers, friends, and co-workers all have their own belief systems that are constantly being projected outwards in many ways. And if you aren’t careful, their thoughts can pollute your mental diet and throw you off track.
Very rarely do others do this on purpose. Most of the time the people closest to you just want to share their own life and thoughts. Other times they say things out of so-called concern for your well-being. But there are times when they will say things with the intent to hurt too. Whatever the case, it’s going to be necessary for you to set boundaries so that you don’t internalize information that goes counter to your goals.
I’ve experienced situations that needed boundaries many times. And so have all of my clients. From the clients whose spouses are always policing their food choices, to the critical parents who are always commenting on your body – there is no shortage of toxic information you’re going to have to contend with.
You might have a friend who is constantly talking about her diet and weight. You might have a friend group that is always criticizing their bodies. You might have co-workers or family members who think it’s best to always be questioning your goals under the guise of “trying to understand”.
It doesn’t matter what it is or the intentions behind it, anything in your environment that degrades your mental diet is going to add unnecessary resistance to your Ideal Body journey. And if you aren’t careful, it can tempt you to the point that you go back to your past Diet Culture ways.
So what do you do? You set boundaries. And believe me, I know this isn’t easy for most people. People don’t like conflict. They struggle to stand up for themselves and say what they need. They don’t want to rock the boat or create an uncomfortable situation.
But do you know what else isn’t easy? Having your parents comment on your body every time you see them. Listening to your friend talk about how great her new diet is and how much weight she’s lost, while you are trying to work through your emotional eating struggle. Having an arrogant or even abusive spouse shame or laugh at you because you ate a candy bar while you’re working on healing your relationship with food. At least when you set a boundary the discomfort has a future payoff.
You’re going to have to ask yourself what the better approach is – setting a boundary, or working on not internalizing other people’s beliefs and opinions. The latter is necessary regardless, but a boundary doesn’t always need to be set.
If a situation happens infrequently, say you see a sibling during the holidays once a year and they’re always talking about dieting, then it might not be worth the investment to establish a boundary. On the other hand, if someone is part of your day to day life, the emotional investment in a boundary is going to be worth the payoff.
Setting a boundary is simple. You respectfully say what you need and why you need it. And then you release yourself from any reactions.
Deanna once set a boundary with me. We were sitting down in our media room getting ready to watch some TV. She came in with some snack food. I made a comment teasing her about it, something like – “ohhh… look at what you have.” To me it was innocent. I had no ill intention with what I said. But for Deanna it made her feel guilt and shame around food. It made her feel like her eating choices were being watched.
So what did she do? She simply said – “can you not comment on the food I eat?” And while I’m sure I got defensive, I honored the boundary she set. And the neat thing was that I could also count on her to not comment on the food I was eating. Like most boundaries, it is a win/win scenario even if it’s hard for the person receiving the boundary to see past the initial defensiveness.
Stand up for yourself. Say what it is you need. Don’t assume people know. And don’t assume people will even understand once you explain why. They don’t need to understand. They only need to honor what you’re asking for in order to thrive as a person. If that person loves and respects you, then it shouldn’t be an issue.
The Food and Body Police
As you work towards achieving your Ideal Body you’re going to come up against a few different kinds of food and body protagonists. These people can apply resistance or force to your thoughts and behaviors – neither of which are in your best interest.
Take the food police as an example. They are there to get you to stop eating the way you’ve decided, and they make you second guess the food choices that are best for you. On the flip side you have food pushers. The food pushers try to get you to eat when you don’t want to, and they too get you to make food choices that don’t have your best interests at heart.
Food police and food pushers don’t have to be separate people either. They can both be part of the same person, like one of your parents, or a friend that always has an opinion on how you should be eating. And here’s the kicker – they can be someone else, or they can come from within your own head. That’s right – you can be, and often are, both of these people.
Once you realize this you’re going to see food policing and pushing everywhere. You’re going to notice the voice in your head telling you not to eat something because you won’t be able to lose weight. You’re going to hear it say just get the salad when you’re eating with your friend because you don’t want to look like a pig eating what you really want. It’s going to tell you to eat your Mom’s lasagna even though you aren’t hungry so that you won’t hurt her feelings.
And then you’re also going to hear the comments from friends and family. They’ll tell you to live a little when you really just don’t want to have donuts for breakfast. Or someone will be more blunt and shame you for ordering dessert to make sure you know that’s a no-no if you’re trying to lose weight.
And then you’re going to have to deal with the body gatekeepers. These people will always be telling you that you should have a different body than the one you currently have.
Sometimes they’ll say you need to lose weight. At times it’ll be criticism. Other times it’ll be out of concern for your health. Other people will tell you to stop losing weight. That you’re getting too skinny. That you’d look better weighing a little more. And just like with the food police, the body gatekeeper could be you. You could always be telling yourself that you should look different. In the end, these people are simply projecting their own insecurities, beliefs, and desires onto you. Or if these people are you, you are just speaking your limiting beliefs into existence.
All of these things apply pressure to your ability to make choices that are best for you. Instead, you start making choices to appease other people. And you start creating feelings of guilt and shame which inevitably lead to inconsistency, frustration, and feeling stuck.
First things first – recognize and be aware of when it’s happening, and whether it’s originating externally from other people or internally from yourself. If it’s coming from other people then don’t be afraid to stand up for yourself and defend your boundaries.
If you’re not hungry then say you aren’t hungry. If someone is constantly commenting on what you eat and it’s bothering you, then politely tell them you’d rather not talk about your eating choices. If the comments are about your body, then say you’d appreciate if they didn’t comment on your body. You don’t have to explain why, but you can if you think it’ll help.
If the policing and pushing pressures are being applied from within your own head, then you need to recognize it, challenge the limiting belief, and then remind yourself to always make the choice that will meet your needs of the now, as that’s what will make you feel your best in the long run.
Part of achieving your Ideal Body requires you to set boundaries in your life. It’s a way of showing respect to yourself. It’s not always an easy thing to do or talk about to people, but neither is living in a way that you don’t feel your best.
Developing Your Mind
Your mental diet isn’t just about curating your environment in a way that removes resistance to personal growth. It’s also about consuming material that directly contributes to your personal development.
We want our identity to continually be evolving and transforming itself for the better. And the only way to do that is to feed your mind with information that allows for that growth.
Something I do is I commit to an hour each and every day to consuming some form of personal development content. Most days it’s more than that, but at the very least, I listen to either a personal development podcast or audiobook on my daily morning walk. By the time 8am rolls around I’ve already gotten in an hour of movement and an hour of healthy brain food, and this calibrates my mind and body for a productive day. Each day I grow and develop my identity just a little more, and then this new and improved identity interacts with my environment for the day.
10 years from now I would be perfectly happy if my body didn’t change. In fact, I’d be thrilled if I maintained my Ideal Body for the next decade and it was as healthy as ever. However, if in 10 years I’m still the same person and haven’t grown, then something went wrong. The goal is to continually be understanding yourself and life better and to be able to live your life to the fullest of experiences. And you can’t do that if you aren’t developing your mind along with your physical body.
Reading, watching, and listening to content, or even putting yourself into positions to have new experiences all feed your mind with new input that drive your growth. This growth changes your identity, which influences your behaviors, which affects your outcomes in life.
And here’s the really neat thing – all personal growth has carryover to other parts of your life. Improving your health and fitness transfers over to your relationships and other aspects of your life. Developing your spirituality impacts your health and fitness. Learning about personal finance can change the lens in which you view the rest of your world.
In fact, most of the breakthroughs I have with health and fitness nowadays come from the things I learn from other passions, such as business, finance, or even my hobbies. Because when you consume this content from the point of view of a particular identity, you filter the information through that identity. And that helps you to fill in the holes and make connections that enable you to have breakthroughs.
When you develop your mind along with your body you create a synergy and an upward spiral – allowing one to feed on the other. Your diet and movement create a physically healthy brain structure that is able to assimilate information that helps you grow. And then this information influences your diet and movement behaviors for the better.
This is the reason why keeping your mind stuck in Diet Culture is inhibiting your growth and preventing you from experiencing transformation. It takes more than eating chicken breast and fruit to transform yourself. Losing weight doesn’t change who you are either. You have to change your identity. And to do that you have to intentionally and consistently feed your mind information that allows you to grow.